The Addams Family as an example of transmedia storytelling

Abstract

Phenomena of pop culture are increasingly becoming subjects of interest in the humanities. One of these is transmedia storytelling. These multi-platform stories, originating from a foundational work, whose narratives evolve, are continued, and expanded upon by subsequent creators, are becoming more and more prevalent. Polish researchers have analyzed in this context works such as Madagascar, Game of Thrones, The Hunger Games, The Chronicles of Narnia and Harry Potter. The aim of this article is to prove to the reader that The Addams Family can also be classified as a transmedia storytelling. The author compares the conditions of transmediality with various presences of The Addams Family, seeking to identify how they fulfill these conditions. The article signals changes occurring in the cycle relative to the foundational work (Charles Addams' comics) and also seeks to identify the influence of The Addams Family on other creators. It highlights that the universe’s characters are present in the daily lives of its audience. The entire argument leads to the conclusion that The Addams Family is also an example of transmedia storytelling.