Peer reviews as a form of book promotion on social media

Abstract

The article presents research on the issue of reviewer cooperation in social media, which is part of the broader context of contemporary methods of promoting reading. Its aim is to discuss the essence of reviewer cooperation (how we can define it, what varieties it takes), the conditions that must be met to establish it, forms of cooperation and its significance for the promotion of books and publishing houses. The research was based on statements (posts and videos published in social media) by reviewers and publishers on this topic. The content published in social media by reviewers and the opinions of publishers presented in interviews conducted with them (represented by representatives of SQN and Poznański publishing houses) are analyzed. Due to the nature of the research material, a narrative analysis was used, taking into account respondents’ experiences and their interpretation of experiences related to conducting book collaborations. Analyzing statements about reviewer collaborations allowed for the presentation of a multi-faceted definition of this phenomenon and its characteristic features.