Research methods and criteria in content analysis of library social media profiles
DOI:
https://doi.org/10.24917/20811861.21.22Keywords:
social media, libraries, research methods, content analysisAbstract
Research regarding the use of social media by libraries has been increasing, but does not focus on comparing how to evaluate the content published through the media. This article examines research reports that evaluate the contents of social media profiles from selected libraries, indicating the research methods used, the size of the samples used, and the most common subjects covered. Both declarative research and content analysis methods were used, which revealed that the researchers examined library social media in a variety of ways and paid attention to different aspects of the libraries’ social media activity. The results of the study can help libraries to better plan, operationally and strategically, how to more successfully use social media.
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