Artificial Intelligence in Publication Design: A Designer’s Perspective

Abstract

The aim of this article is to conduct a research and characterize a new phenomenon on the Polish book market: the application of generative AI models in publication design. AI tools that are evolving rapidly, hold immense potential, and will eventually change publication design methods in ways that are difficult to estimate. The author research fits into the broader context of book arts and contemporary publishing studies. The primary sources consist of statements by designers, published online (on portals, blogs, social media, YouTube, etc.). These sources help identify key issues and the most important aspects of ongoing discussions. Currently, generative models are used to create images for both traditional and digital publications (e.g., covers, illustrations). Contrary to popular belief, creating professional illustrations with AI still requires a graphic designer’s involvement. These images are not perfect; they often exhibit a certain randomness, hallucinations, and visual errors. Another issue is the lack of appropriate regulations regarding copyright.