Architect of Value in the Ecosystem of Digital Products: Around Joel Marsh's Book, UX for Business: How to Design Valuable Digital Companies

Abstract

This review discusses Joel Marsh’s book UX for Business: How to Design Valuable Digital Companies (Helion, 2024), which expands his approach to user experience design. Targeted at designers, product leaders, and managers, the book positions UX not just as interface aesthetics but as a strategic tool for value creation within digital ecosystems. Marsh presents a three-part WDP model (Value – Diagnosis – Probability), combining design thinking, problem diagnosis, and probabilistic intuition. The review highlights the book’s strengths, clear structure, practical examples, and insights into organizational culture, while noting its limitations for academic audiences, such as the lack of references and terminological imprecision. The book serves as an inspiring resource for teaching UX and exploring the value-based perspective in digital product design.