Szkolony student – potencjalny klient

Abstract

[Trained student - potential customer]

The article is based on a survey conducted among 1257 students of the Pedagogical University of Cracow in the academic year 2010/2011. The aim of the study was to evaluate the effectiveness of library trainings and their impact on further possibility of using the library as well as to show the usefulness of the trainings in library promotion. According to the authors of the article one of the most important tasks of library promotion is to reduce the gap between the librarian and the user through a direct contact. Thanks to this obligatory form of training students can be convinced to use the library. This kind of direct contact may be regarded as a form of „personal selling” and a recommendation of the services offered by the library.